Knowing when to use a serif font or a sans-serif font – or both – is something that a highly skilled graphic designer (like the pros here at Trillion) can recommend. As you can see, selecting a serif or sans-serif font can have a lasting effect! federal government could save approximately $136 million annually on toner and ink if it used Garamond exclusively. He was trying to think of ways to cut waste and save money at his Pittsburgh-area middle school when he figured out that the U.S. For example, take 14-year-old Suvir Mirchandani. Often the selection of a font can have a significant impact on a brand – in more ways than one. Sans-serif fonts also have become very popular in website design since they tend to be easier to read at smaller sizes on digital screens. Sans-serif fonts are most commonly used as headline or subhead fonts since they are typically darker and bolder than their serif counterparts. Well known examples of sans-serif fonts are Helvetica, Futura and Franklin Gothic.
Sans-serif fonts tend to have less stroke width variation than serif fonts.
What is a sans-serif font?Ī sans-serif font is exactly that, a font without a serif.
#WHY MICROSOFT SANS SERIF IS THE BEST FONT FOR FREE#
There are many examples of serif fonts available either for a licensing fee or for free (you should read our article on the dangers of free fonts: 4 Dangers of Using Free Fonts for Your Brand). Serif font projections are not limited to straight lines either fonts such as Garamond or Tiffany can have varying thicknesses and curves within the serif. A serif font can have a simple line such as found on Bodoni, or a thicker line (called a slab serif) as found on Rockwell. What is a serif font?Ī serif font contains projecting features typically at the end of the stroke on a letter or symbol, including numerals. The term “serif” is derived from the Dutch word schreef meaning “line”. This ensures their designs are not only visually interesting, they’re effective at communicating your brand’s message. While choosing fonts might not sound like such a big deal, the fact is graphic designers are trained to strike a complementary balance when pairing serif and sans serif fonts. Whether you choose a font that is thick and bold, or one that is lighter and thinner, or simple or ornate, you will inevitably select either a serif or a sans-serif font. Each and every font has its own personality and a preferred use. When creating documents, your computer may have dozens, hundreds or even thousands of fonts to choose from. In this brief article, I will explain the differences between serif and sans-serif fonts and show you a few examples of each. That’s why brands like Ikea, Volkswagen and Apple, among many others, have utilized specific fonts exclusively for years and years. The fonts that you use to tell your brand story can say a lot about you to your customers and prospects.
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